Touchprint
All the Possibilities of Print and Data
After a series of mergers, our client needed a strong brand for their commercial print and digital company. The market was divided between tech-driven leaders and smaller, relationship-focused businesses. Touchprint bridged this gap—a high-end solution with a hands-on approach.
Touchprint’s identity reflects the evolution of print in the digital age. The company leverages data-driven solutions, mail merging, and innovative techniques that reshape traditional print. Classic and contemporary design elements merge to reinforce its dual focus on print and digital. The identity is intricate yet flexible, embodying fluidity, evolution, and precision, allowing it to communicate a range of ideas abstractly and meaningfully.
New key messaging and positioning, “All the Possibilities of Print and Data,” highlighted the company’s ability to blend print and digital solutions. Hero imagery of manipulated ink symbolised transformation. The development of a new brand narrative, values, positioning, identity toolkit, and brand guidelines enabled a seamless rebrand across New Zealand.
This transformation positioned Touchprint as an industry leader, bridging technology and personalised service, creating a distinct identity in a saturated market.
Produced at Choir.