Akaroa & The Bays
Nature’s Playground
With other regional destinations seeing steady growth with more compelling propositions, our task was to refresh Akaroa’s perception, draw local and international audiences, and get existing visitors to stay more than one day to truly discover what makes the region so special.
We developed a contemporary new brand identity that embodies Akaroa at its core. Authentic like its people. Inspirational and majestic like its environment. Creative and diverse like the experiences on offer. And like its culture, honest and real.
The concept of Nature’s Playground was developed to underpin the identity, inviting visitors to discover the destination’s natural wonders, to undertake new adventures and delve into all this playful peninsula offers.
Produced at Choir.