Identity for Little Merchants. A small but perfectly formed coffee shop. The idea for the identity was to play on the idea of ‘little’ as a theme, and express it through an eclectic series of sayings, lyrics and objects.
A 'block device' visually links back to the logo and implies the word ‘little’ without needing to include the word itself. And imagery used through the identity consists of a collection of ‘little’ objects whether they are little in value or size.