Let’s Get Wellington Moving was developed in 2016 as a joint initiative to work with the people of Wellington to develop a transport system that reflects their aspirations for the city’s future.
This project was to develop a campaign identity for ‘Hello’ the public facing brand. The purpose of the campaign was to bring 'Hello’ to life as the way of introducing Wellingtonians to the great changes that are coming to the city.
Produced for Clemenger BBDO.