The Fletcher brand has been built on a reputation for building quality that lasts and homes that will stand the test of time. Now Fletcher plans to significantly increase the number of homes built and sold. To appeal to more people the brand needed to add to its building pedigree and become known for the lifestyles it enables for the people who live in their homes.
We consolidated 7 separate ‘home builder’ brands under one brand with a strong customer experience proposition: Fletcher Living.
Produced at Designworks.